Our Philosophy

While Australia may be under the perception that we are healthy and fit because we’re one of the best sporting countries, the reality is that we’re amongst the worst. Most Australians are not players but spectators. As the Australian Heart Foundation researched, 8 out of 10 adults are either physically inactive, overweight or have high blood pressure.

We have some of the worst statistics for illness and disease. Despite health awareness campaigns and talks, our health problems are actually increasing. Just have a look at these statistics:

  • Cardiovascular disease has increased from 17 % (2.2 million in 1989-90) to 21% (2.8 million in 1995). One in two Australian men and one in three women will develop coronary heart disease in their life and it now kills someone every 10 minutes.
  • Cancer risk is presently at one in three for men, and one in four for women. Close to 80,000 cancers are diagnosed each year, yet more than two thirds could have been avoided with simple lifestyle choices like not smoking, having a balanced diet and doing some exercise. It is also on the increase.
  • Diabetes affects more than 430,000 Australians out of a population of just 20 million. It kills thousands each year and affects many more with heart and kidney problems, strokes, loss of limbs and vision problems. It is also estimated that nearly 350,000 have diabetes but are unaware.
  • Osteoporosis affects one in two women, and one in three men over the age of 60 and the government expects that one in three hospital beds will be taken up by bone fractures in the coming decades.
  • Overweight and obese is the classification of 64% of adult men and 47% of adult women in Australia. Over the last decade, we have increase in size by 3.5kgs, with 69% of adults leading sedentary lifestyles.
  • Arthritis affects 3 million individuals or 15.4% of the population by 2001 research and is expected to rise to 18.6% in two decades time.

These are shocking statistics that require urgent and fresh solutions:
We are committed to increasing the energy and expanding the lives of Australians and people worldwide, through health fitness knowledge, integrity and enthusiasm.

This months latest products

  • New range of bikes
  • New shoes
  • Swimming gear is now in store
  • Half price ski gear
  • Tennis equipment

a selection of sports gear

Another heading

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